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Advertise with West Midlands Metro

Maximise your reach across the West Midlands with Metro.

Seen by thousands of passengers, everyday.

We have external and internal advertising opportunities available for local and national clients.

We regularly operate through some of the busiest areas in the West Midlands, including Snow Hill, Jewellery Quarters, Bull Street, Corporation Street, Grand Central, Broad Street and Five Ways all of which are in the heart of Birmingham, plus The Hawthorns in West Bromwich, Bilston, St George’s and Railway Station in Wolverhampton.

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About our Network

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Trams in the current fleet

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Tram Stops and counting

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Railway Station Interchanges

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Miles of track on current line

Benefits of Advertising in the West Midlands

Location

Birmingham is the second biggest city in the United Kingdom with over 42 million visitors

Audience

Over 5 million residents in the West Midlands and counting

Landmark

Home to top universities and colleges in the United Kingdom

Sports

Home to 4 national football teams – Premier League clubs

Venues

Renowned for its rich manufacturing heritage, iconic cultural landmarks, Dynamic business districts, vibrant and thriving nightlife, extensive
canal networks and much more.

Brand exposure is guaranteed!

From the Black Country to the heart of Birmingham.

With our varied mix of advertising channels, we can provide companies and brands with an opportunity to position their brand messages in front of a captured and engaging audience.

Our tram network carries over 8 million customers a year, drives 2.5 million kilometres a year and is entering a period of major expansion which could see these numbers increase up to 35 million and 2.5 million respectively! Even better our customers include professionals, students and leisure users travelling across West Midlands every day. 

West Midland Metro in Numbers

Trams run from every

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minutes at peak times

With over

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customer journeys a year

Driving over

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miles a year

Advertise with Us

On our Network

Advertise on the largest mobile billboard in the West Midlands!

Our network weaves through the bustling streets of Birmingham, West Bromwich and Wolverhampton, alongside major highways and across pedestrianised routes, high visibility is guaranteed.

Full Tram Wrap - West Midlands Metro

Tram Wraps

The West Midlands Metro fleet currently consists of 40 trams, each 5 carriages long. External space available includes a full Tram wrap or T-Bar wrap for maximum and regular exposure through some of the busiest areas in the West Midlands.

tram stop wrap

Tram Stop Wrap

Put your brand front and centre by wrapping a tram stop! With 33 trams stops, running through key areas from  Wolverhampton to Birmingham City Centre, brand exposure is guaranteed.

On our Trams

Have your brand onboard the Metro!

With around 25,000 plus customers using the Metro every day, there are plenty of ‘eyes’ attracted to internal messaging.

CSO

Internal Tram Covings

Inside each tram we have advertising panels located between the top of the windows and ceiling, just above seated passengers and at eyeline for everyone.

Display Screen onboard the Metro

Digital Screens on Trams

If you’re looking for an interactive approach to introduce your brand to customers, we offer advertising slots on our digital screens across our entire tram fleet.

Other Opportunities

Filming on the network

We offer filming opportunities for TV, film, and photography, on the tram network. A few of our trams have been used in popular shows like DI Ray on ITV.

Sponsorship

Collaborate with us to sponsor impactful projects that reach a diverse audience across the West Midlands and Black Country. Enhance your brand visibility, foster meaningful community connections, inspire positive change, and create a lasting local impact.

Partner with Us

Partner with us to connect with a varied mix of audiences across the West Midlands, creating meaningful engagements and expanding your reach.

Interested? Get in touch.

For advertising opportunities across the West Midlands Metro network including tram stops and on the outside and inside of trams, please contact Global on 0333 006 8540 or on www.global.com/advertise

About West Midlands Metro

Find out more about our tram network in the heart of the West Midlands.

Latest News

See all the latest news from West Midlands Metro, including new projects and events along ournetwork, and key updates to service.

Expansion Plans

Our network is growing – read all about our completed and future expansion projects.

Register to receive news and updates

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