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West Midlands Metro Tram on tracks outside of a building in Birmingham


West Midlands Metro is the region’s popular and growing tram network.

We have external and internal advertising opportunities available for local and national clients.
Here is why:

West Midlands Metro (WMM) trams are seen by thousands of passengers every day.

We regularly operate through some of the busiest areas in the West Midlands, including Snow Hill, Jewellery Quarters, Bull Street, Corporation Street, Grand Central, Broad Street and Five Ways all of which are in the heart of Birmingham, plus The Hawthorns in West Bromwich, Bilston, St George’s and Railway Station in Wolverhampton.

Our tram network carries over 8 million customers a year, drives 2.5 million kilometres a year and is entering a period of major expansion which could see these numbers increase up to 35 million and 2.5 million respectively! Even better our customers include professionals, students and leisure users travelling across West Midlands every day. So, brand exposure is guaranteed!

With our varied mix of advertising channels, we can provide companies and brands with an opportunity to position their brand messages in front of a captured and engaging audience.

West Midlands Metro in numbers


Trams in the current fleet




railway station interchanges


miles of track on the current line

Trams run from every


minutes at peak times



million customer journeys a year

Drives over


miles a year

Following the completion of the expansion programme, West Midlands Metro will serve over 80 tram stops, with more than 20 transport interchanges and link Wolverhampton, Birmingham, Dudley, Brierley Hill, Digbeth, North Solihull, Birmingham Airport, the NEC and HS2.

External Advertising

The West Midlands Metro fleet currently consists of 42 trams, 5 carriages long. External space available includes a full Tram wrap or T-Bar wrap and other types of interactive advertising.

You can also capture your audience with a tram stop takeover, with a daily footfall of over 25,000 customers across the network the potential for customers to see your brand is immense. 

Internal Advertising

With around 25,000 plus customers using the Metro every day, there are plenty of ‘eyes’ attracted to internal messaging.

We have internal advertising spaces such as coving panels (between the top of the windows and ceiling), digital display screens and wall spaces close to the doors. Further maximising exposure for any brand. 

For advertising opportunities across the West Midlands Metro network including tram stops and on the outside and inside of trams, please Contact Global on 0333 200 6000 or go to Global website

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*Photos 6,7 & 8 by Gareth Prior and Mark Cuffin

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