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WMM & SWHM Partnership

Hotel partnership sees tram discounts for city visitors

WMM & SWHM Partnership

A new partnership between West Midlands Metro and Switch Hospitality Management will provide a boost for tourism in Birmingham and surrounding areas.

Switch Hospitality Management has a growing portfolio of hotels and serviced apartments in the Midlands, including Park Regis Birmingham, Nite Nite and its brand-new development in Snowhill, the Aparthotel Birmingham.

From November 2023, guests staying at any hotel within the Switch portfolio – including Park Regis Birmingham, which is conveniently located near the Metro’s Five Ways tram stop – will receive discounts of up to 10 percent on tram travel, allowing them to explore the city’s attractions more affordably.

This special offer isn’t limited to guests alone; hotel staff within the Switch portfolio will also benefit from reduced travel expenses when commuting to and from work.

Michael Reading Skilton, Metro’s Commercial Manager, commented: “This latest partnership offers a ‘win-win’ for all involved, with guests enjoying cost savings as they navigate around the region during their stay, potentially benefiting local businesses.

“At the same time, hotel employees will benefit from reduced travel costs, while Metro employees can also enjoy a discount on room bookings at Park Regis Birmingham and other hotels as part of the agreement with Switch Hospitality Management.

“Adding an attractive staff benefit for the Metro team as we encourage a positive work/life balance for all our colleagues.”

John Angus, Managing Director at Switch Hospitality, added: “We’re delighted to announce this new partnership with West Midlands Metro, which will offer attractive cost savings to our hotel guests and encourage them to explore the many sights and attractions in and around Birmingham during their stay in the city.

“We’re also pleased to extend this special offer to our hotel employees, allowing them to benefit from reduced travel costs. At Switch Hospitality, we’re proud to provide an unrivalled guest experience and create a positive work environment for our colleagues, and this latest partnership is reflective of that commitment.”

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