Hospital staff, patients and their families will soon be able to enjoy discounted tram travel to appointments at Birmingham Women’s and Children’s Hospital thanks to a new partnership between West Midlands Metro and the UK’s leading specialist paediatric centre.
A discount of at least 12 per cent will be applied to tickets purchased using the MyMetro app as part of a trial that also includes hospital employees.
Michael Reading-Skilton, Metro’s Head of Commercial, explained: “Although the offer will initially run for two months from April 10, if it proves popular, we hope to make this a more permanent arrangement.
“We understand that hospital visits can be challenging for families, so we’re pleased to offer a little support through more affordable and stress-free travel options to help make life a little easier.
“Our Bull Street stop is just a short walk from the hospital in Steelhouse Lane, and families and staff can also avoid the hassle and expense of finding a place to leave their car by taking advantage of over 700 park and ride spaces across the Metro network.”
To access the discount, patients and families will receive a QR code in the hospitals, which can be scanned to generate an exclusive code for use on the MyMetro app. Hospital staff can find the code through the hospital’s internal communications channels.
The discounts apply to a wide range of ticket options, including Zone 1 fares and apply to services throughout the day from 4.00 am – making the tram an even more attractive travel option for staff working shifts or patients with early morning appointments.
“This latest offer is part of our ongoing commitment to working with local businesses and other organisations to promote sustainable travel in the West Midlands while supporting the communities we serve,” Michael added
