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WMM & ME Partnership

Double savings on trips to top attractions for customer with new partnership!

WMM & ME Partnership

With the summer holidays just around the corner, West Midlands Metro is thrilled to announce an exciting new partnership with some of Birmingham’s top attractions, offering fantastic deals for memorable days out in the city.

Tram ticket holders can now enjoy up to 25 percent discount at the National SEA LIFE Centre and LEGOLAND® Discovery Centre thanks to a new partnership between the Metro operator and Merlin Entertainments Ltd.

Additionally, visitors to these popular Merlin attractions will enjoy extra savings on their tram tickets, making their family outings even more affordable.

WMM & ME Partnership
LEGOLAND Discovery Centre
WMM & ME Partnership
National SEALIFE Centre

Michael Reading-Skilton, Metro Head of Commercial, explained: “With an additional 20% saving on travel costs on the day of their trip to SEA LIFE or LEGOLAND Discovery Centre, a day out in Birmingham offers exceptional value for money.

We know that every penny counts for our customers, and we’re delighted to be working in partnership with Merlin to help families from across the region and beyond to make their money go a little further this summer when visiting the city centre.”

This 12-month partnership between Metro and Merlin will provide year-round savings and support local businesses, particularly in the Brindleyplace and Broad Street areas. Both SEA LIFE and LEGOLAND Discovery Centre are just a three-minute walk from the Brindleyplace tram stop.

Additionally, as part of the agreement, Metro employees will enjoy discounts on Merlin attractions, while Merlin staff will benefit from savings on tram travel.

Amy Langham, Cluster General Manager at Merlin, added “We understand that summer can be an expensive time for families across the Midlands, so we are delighted to be partnering with West Midlands Metro to offer their customers 25% off their visit to National SEA LIFE and LEGOLAND® Discovery Centre Birmingham whilst also offering our guests 20% off their travel when visiting our attractions just in time for the summer holidays.

With the tram stop just a three-minute walk away from both the National SEA LIFE and LEGOLAND Discovery Centre Birmingham, the West Midlands Metro offers an affordable and accessible way to visit our city-centre attractions – and in doing so allow our guests to reduce their carbon footprint. We are committed to ensuring that more of our guests and teammates can access Merlin’s attractions via sustainable modes of transport, by actively promoting these alternatives and collaborating with partners to make them as affordable as possible.”

For more information about discount codes and how to redeem them, click the dropdown menu and start planning your family adventures today!

Attraction Discount
Use code Metro25 to enjoy up to 25% off standard admission tickets at SEA LIFE Birmingham or LEGOLAND Discovery Centre Birmingham when you travel on the West Midlands Metro. 
 

Tram Travel Discount

To take advantage of the travel discount, download the My Metro app and scan the QR code from the confirmation email you’ll receive from one of the attractions after your booking.

Please note the following restrictions apply:

  • Tickets must be pre-booked in advance.
  • You must show proof of a valid Metro ticket or pass to the admissions staff on entry.
  • West Midlands Metro reserves the right to modify or cancel the promotion at any time without notice.

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